TestPro

Where did it all start?

TestPro is an online education in the US, specifically training for the QA testing profession.

The marketer of this campaign came to us by recommendation. We had to be selected as contractors, for which we prepared our strategy and vision for the work after the audit. And yes, we won a competition among other agencies and immediately started the work.

Point А

Our client was already investing over $20,000 a month in Facebook ADS, but was not achieving the desired KPIs. At the time we started, they had two funnels: a webinar funnel and a tripwire funnel. We started with the first one and by the end of the second month had already started with the second one.

What was the process of development?

We started with a new advertising strategy, which we made as detailed and multi-stage as possible, based on a portrait of the target audience.

We structured all the campaigns in the advertising account, so we now knew what we were testing and what the results were. What's more, we created a new landing page from 0 (with a conversion rate of 30%)

Thanks to our approach, we were able to find the best bundles for the US audience (which is the main market) and scale them up to $50k.

We also started creating ad campaigns at a bid cap, so we kept the results within KPIs.

When managing a budget of $15,000 per day, the main goal was to keep results profitable, so we had 5-7 campaigns running with different hypotheses and settings that we could always manually adjust.

Point B

Achieved and exceeded the KPI on the project.
Scaled the advertising budget from $20k to $98,000 per month.
Achieved ROAS of 90% on the tripwire funnel only from the frontend product and 500%+ from the backend.